Building a European Presence — Denmark as the First Step in Our International Expansion Strategy

At Avanza, we’ve spent over 20 years building Sweden’s best platform for savers. Now, we’re asking ourselves: If we were to build that same trust and magic today, using the technology and AI of 2026, what would it look like?

We are taking our first big step outside of Sweden, starting with Denmark. We aren’t just "copy-pasting" our Swedish success; we are building a brand-new, international platform from the ground up - leveraging on our Swedish success. Our goal is to move from being a world-class platform to being a true financial partner for our customers—building something that doesn't just hold their money, but proactively helps them grow it.

To do this, we are creating a dedicated, cross-functional International Area. We are now looking for a Product Lead Expansion to join this Area and help us define the next generation of Avanza.

The Mission: Building a Platform for “European Expansion”

In this role, you will lead the product vision for our expansion journey. You will build on the core DNA and trust that made us a leader in Sweden, but you’ll have the freedom to design a new experience optimised for the Danish market and built on an AI-first foundation.

We want to move past traditional banking interfaces to create a proactive, personal "financial co-pilot" that helps customers make better decisions every day. Denmark is our first destination, but you will be building the modular blueprint for everything that follows.

You can be based in Stockholm or Copenhagen and you will report to Chief Product Officer. You will be traveling on a monthly basis.

Your focus will be to

• Lead International Product Strategy: Partner with your team to define our trajectory as a "financial partner" for the Danish market, balancing local relevance with global vision.
  
  

• Drive Product Excellence: Collaborate within our autonomous, cross-functional area to ensure we build a platform that is intuitive, transparent, and delivers a superior user experience.
  
  

• Champion an AI-First Foundation: Oversee the development of agentic features that automate complex financial tasks and provide high-level personalization, ensuring the product is intelligently designed at its core.
  
  

• Scale with Strategic Purpose: Leverage your experience in international expansion to build a robust platform optimised for Denmark today, while maintaining the architectural flexibility required for future markets.

Who you are

We are looking for a senior leader (Director or VP level) who excels in the "Zero-to-One" phase. You are a product-led strategist who balances a high-quality craft with a pragmatic approach to problem-solving.

You are a collaborative leader who values the collective success of the team over individual ego. Your experience has taught you when to be hands-on to unblock your team and when to steer strategically. You bring a solution-oriented mindset to complex challenges, navigating the intricacies of international scaling with both resilience and adaptability.

We believe you have

A Strategic & Visionary Mindset: You possess the foresight to see where the industry is heading and the ability to translate that into a bold, actionable product strategy. You don’t just follow trends; you define the future of how people manage their financial lives.

User Advocacy & Design Precision: You are a product leader at your core. You care deeply about the nuances of the user journey—from the initial onboarding to the clarity of complex investment concepts. You understand that building trust requires a commitment to excellence in every detail.

International Growth Expertise: You have a proven track record of navigating the complexities of scaling products across borders. You know how to balance global efficiency with the local nuances required to build market-leading products.

Senior Product Leadership: You have experience leading and maturing product organisations in modern, high-growth tech environments. You excel at creating clarity, setting a high bar for quality, and empowering your teams to reach their full potential.

Technical & AI Insight: You have a sophisticated understanding of how AI can fundamentally simplify and enhance the user experience, moving beyond the hype to create real customer value.

Qualifications of Interest: Experience within the financial sector or specific insights into the Danish market are considered a strong advantage.

Communication: Fluency in English is essential for our global collaboration. Swedish is a welcome addition but not a barrier to entry.

Why join us?

This is a rare opportunity to build a greenfield platform within a company that already has the trust and resources of a market leader. You’ll have the autonomy of a dedicated international domain, combined with a culture that truly cares about its people.

We succeed when we work together, stay curious, and keep our focus on what’s best for the customer.

What success looks like

We have many customers and they love the product!


How to apply

If you are ready to help us build a Platform for “European Expansion” we’d love to hear from you!

We review applications on an ongoing basis, so don’t wait too long to apply.
If you have any questions about the role, feel free to reach out to Monia Letmark, Talent Acquisition Partner, at monia.letmark@avanza.se.

Ready to get started? Click the “Apply” button below.

(P.S.We kindly but firmly say no thanks to recruitment agencies and advertising sales calls.)