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Our Culture

On this page, we share what working here is really like. You can read about our guiding principles, great reasons to join us, and everything else that makes Avanza, well, Avanza

Our guiding principles

Three things we’d never compromise on

Customers first. Always.

We exist for one simple reason: to deliver the best possible outcome for our customers.

Every decision we make starts with a single question: is this truly the best solution for the customer? If the answer is yes, we do it. If it’s no, we find a better way.

Better. For real.

We don't settle for the status quo; we create what should be. We test, challenge, and push boundaries. A little bit better, every single day. If there’s a winning move, we’ll find it. 

Smarter together

There's no room for sharp elbows here. We’re naturally curious and driven to move forward as a team. We support one another, share our knowledge, and have a lot of fun along the way. A safe, ego-free culture means we aren't afraid to take bold steps.

Just the way it should be.

A few great reasons to work at Avanza

Brilliant (and kind) colleagues

The people are the number one reason to work here. Supporting and challenging each other to grow is simply in our DNA. Plus, we laugh way more than average.

An everyday life that actually works

We believe in trust between managers and employees, and we want your work-life balance to actually balance. We have high ambitions, and we know that trust and performance go hand in hand. It’s not rocket science, if you ask us.

Be part of creating what should exist

Almost a quarter of all Swedes save with us (trust us with their savings), and we couldn't be prouder. Together, we’re continuously building (innovating) so even more people can get the most out of their savings (investments). The best ideas can come from anyone, and here, they actually become reality.

How do you bring together hundreds of people with different experiences and perspectives?

By pinpointing what unites us, of course! The best part? Our guiding principles were created together with employees from across the entire company. By those of us who know what it’s actually like. For all Avanzians—and for anyone who wants to become one.

Gustaf Unger, CEO